As we all know at FFL, empowered women empower women. That’s why it’s exciting to see that not only is Barbie running for President, but that she’s supported by an all-female campaign team.

Barbie dolls are a quintessential part of many a young girl’s life. She’s taught us we can “be who you want to be” by exploring dozens of career options from astronaut to zoologist, and even reminding us that being a mom is a career in and of itself. And now, she’s running (again!) for President.

Barbie is running for President for the 7th time since 1992, with an all female ticket in 2016, and now in 2020 with her all-female campaign team. As part of Barbie Career of the Year, the campaign team consists of Candidate, Campaign Fundraiser, Campaign Manager, and Voter. As manufacturer Mattel shares, “their roles are diverse. But when they come together, their impact is monumental. The campaign team demonstrates to young girls the importance of a political team working together to win.”

Mattel details that it launches the dolls “alongside a full marketing program aimed at the next generation of leaders by highlighting the importance of voting and taking a stand and showing girls how to run a campaign.” Mattel has teamed up with She Should Run, a nonpartisan nonprofit that offers “guidance and support to women considering a run for office.” The Campaign Team curriculum helps to empower even younger young women to lead from the beginning, and includes “play ballots and printable activities, prompts for girls to write their own campaign speeches and more.” These resources are available via the Campaign Team here.

Not to mention, the Help Her Lead program “powered by Barbie” gives additional resources for adults to “start a conversation about leadership with a girl in their life.” Specifically, the Campaign Team page shares these steps to “build political ambition in young girls”:

  1. Talk: “intentionally host conversations about why it’s important to lead and how to develop her leadership skills. Introduce her to women in political leadership [FFL interjection here: may we suggest Elise Stefanik, Nikki Haley, or Condoleeza Rice?] and point out similarities between her and the leaders she admires.”

  2. Role Play: “expose the girls n your life to activities that relate to political leadership. She can join you in fundraising or volunteer efforts. You can role-play how to give a speech. These practices help girls overcome their fears regarding leadership.”

  3. Guide: “having regular positive interactions with a young girl automatically makes you her role model. Use your position to reinforce her willingness to take risks and pursue goals. Set an example by sharing stories of how you have embraced leadership in your life.”

In a time when more women are running for Congress than ever before, it’s important to continue to empower other (young) women to believe in themselves and that they CAN run for Congress some day. Barbie is doing phenomenal work to instill big dreams in little girls. 

Jordan O

Jordan Orris works in political marketing for some of the nation’s top conservative candidates and nonprofits. She is an alumna of Auburn University and Ole Miss. Originally from Henderson, Nevada, she enjoys SEC Football, reading, and politics.