Pew Research found that Millennials and Gen Z make up 37% of the electorate. With that being over a third of the voting base, what do we know about these two generations as a voting bloc?Millennials are currently aged 23-38, as defined by the Voter Participation Center. This totals to about 62,100,000 voters. While we may think of Gen Z as too young to vote, there are currently 15,100,000 Gen Z voters, aged 18-22.
Regardless of what we know about these eligible voters, what is key is actually getting these generations to turn out at the polls or absentee ballot. Less than half of eligible 18-29 year olds voted in 2016.
Interestingly, not many young Americans believe that the U.S. is better than all other countries in the world— 14% of Gen Z say so, and 13% of Millennials. (56% of Gen Z say the U.S. is “one of the best countries, along with some others” and 58% of Millennials agree with that statement).
Millennials grew up with the Internet. But Gen Z takes it further: they grew up with the smartphone. This on-the-go, information-seeking behavior has changed the way our brains are wired. As such, studies detail that Gen Z have an attention span of approximately 8 seconds in comparison to Millennials with 12 seconds.