Isn’t it amazing how many things can be done through the internet? In this day and age, all you need is a smart phone, and your opinion could show up on the news in another country. All you need is for someone to tweet a picture of you, and you can become a celebrity overnight. (Looking at you, Alex from Target.) Having grown up with this technology readily available to us, many of us sometimes forget the awesome tool that it is, and so FFL is here to remind you that social media is invaluable when it comes to networking, spreading messages, and personal advancement. Without further adieu, here are just a few ways for you to make the most out of social media:
1) Make friends
This may seem a bit obvious, but they don’t call it “social media” and “social networking” for nothing! The internet can be an amazing source for finding like minded people. Of course, be safe, and of course, use common sense, but don’t discount the idea of making friends online. After all, it was months before the FFL team met up in person, but these connections have done amazing things for each of us! The team has grown into a group of ladies who are always there to support each other and are constantly presenting each other with new ideas and opportunities. I can’t even begin to tell you how much this has changed my life.
2) Time management
Not many people stop to think about this, but you definitely should. To make the most out of social media, you need to post at times when what you have to say will get an optimum amount of attention. 7am on a Saturday may not be the best time to tell the world what you think about something, ya feel? You have a voice and strong opinions, make sure you’re giving yourself an audience to spread that message through!
3) Pay attention to trends
Trends are a great way to spark dialogue about issues that are important to you. Be creative and well spoken, more often than not people click on hashtags and trends to explore a bit, which exposes your tweets and statuses to people who may agree with you and want to connect, but had no idea you even existed!
4) Use images
If you’ve said what you needed to say and have characters left over, attach a photo or two. (GIFs work well if you’re feeling extra sassy!) Research has shown that posts with photos receive 313% more engagement than those without. Repeat after me: photos = fuel.
5) Keep your timeline clean
Some people take this more seriously than others, and it’s up to you how far you want to take it, but keep in mind that when people visit your page, they’re looking for your original content. Retweets are great, but if that’s all someone sees when they visit your page, you’re less likely to capture their attention. Put your best foot forward and consider retweeting/sharing in moderation.